Thoughts of a Copywriter 3

The reliance on the internet as a marketing tool skyrocketed during Covid-19 and the post pandemic era. Today, the online space is over saturated.

Prospects are being marketed to nearly every minute via email and social media. Trust me, it can be overwhelming. And marketers are ignorantly adding more pressure.

Soft Sell is the way out! Until a brand is rightly positioned as a generous brand that cares for the prospect, they shouldn’t even think of selling.

Content Creation should aim at giving value for free. This makes the brand an authority and a voice to be listened to.

Dear Client, think of ways to educate and improve your prospects’ lives and then sell softly. Don’t join in the bombardment they face daily from marketers. Try Content Marketing… It works!

Andrew Peter Milestone

#marketing #contentmarketing #brand #content #email #socialmedia #covid

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