Thoughts of A Copywriter…
It’s a challenge for a Copywriter to please an unschooled client whose expectations are wrong.
Some clients create limitations for the Copywriter by enforcing some concepts and terminologies into the marketing copies.
Client is in love with product features and awards but a good copywriter is focused on conversion… And his aim is to cause prospects to respond to his/her call to action.
Dear Client, when next you are hiring a Copywriter, please know this: buying is hugely emotional. His/Her target is customers and not ‘YOU’. His validation comes from the end result and not your literary satisfaction.
Apologies for sounding harsh. If he/she is a pro, allow some space…
Andrew Peter Milestone
#marketing #hiring #Client #copies #copywriter #copywriting