Thoughts of a Copywriter… (Part 5)
Penning down a highly converting copy is a very important goal for a Copywriter. And even more so, when the Client have high expectations based on recommendations for the Copywriter.
The temptation is to try to impress by meeting an unrealistic deadline.
Some parts to creating a winning copy can be rushed because of client’s schedule but the part of Brand Immersion must not be rushed.
If it’s possible to use the product, do it. Talk to the marketing manager. Make sure you study everything given to you and even ask questions where needed. These questions will save the copy and your reputation.
Brand Immersion must be complete, if a high converting copy will be created.
Cool the pressure and do your home work, dear copywriter.
Andrew Peter Milestone
#marketing #brand #work #copywriter